Born in Istanbul in 1965, she pursued her education at the American College of Switzerland and Boğaziçi University following her graduation from the American Robert College.
From 1987 to 1991, she built her professional foundation at leading international advertising agencies, including McCann Erickson and AYDA International. Between 1991 and 1995, she held the position of Director of Public Relations, Advertising, and Communications at Mövenpick Hotels International.

From 1995 to 2003, she provided strategic consultancy in concept development, design, operations, and marketing communications for a diverse portfolio of hotels, entertainment venues, shopping centers, and tourism investment projects.

Between 2003 and 2011, she served as General Manager of Nişantaşı Turistik İşletmeleri – Nişantaşı Brasserie, part of the 29 and BEYMEN Group. From October 2011 to October 2016, she assumed the General Management of KNS Entertainment, overseeing the Frankie Istanbul operation and the overall coordination of the Frankie Istanbul–Baku project.

In the summer of 2018, she conceived and managed the KAI BEACH project at Mandarin Oriental Bodrum. She later curated The Good Fellas project at The Marmara Bodrum in the summer of 2021 and brought the Friends & Family  project at No.81 Hotel to life in 2024.

From 2005 to 2014, she served as a member of the Board of Directors of TURYID. Since November 2016, she has continued to contribute to the industry through her firm, AYŞEM SARAÇOĞLU CONSULTANCY, offering expertise in hospitality, brand strategy, and experiential project development.